Come join us on the journey towards Responsible Tourism

At Ontario’s Highlands, we take pride in calling our region home. From its people and communities to the natural beauty and richness of its soils, we know it’s something special and worth taking good care of. That’s why we are proud to announce our journey towards responsible tourism, and discovering what it means for both us as an organization and for the region as a whole.  This new direction stems from what we’ve witnessed in our communities over the course of the COVID-19 pandemic. The need for balancing prosperity and preservation has become critical to managing tourism and growth across the region, and for building a resilient future.

On Thursday, August 5th, we hosted a webinar that would start the journey towards responsible tourism and discovering how we can embrace this approach together. We were excited to share with how this shift is already taking shape through the recently launched Connections Campaign and the updated Tourism Recovery & Innovation Program – Partnership Projects stream.

About the Connections Campaign

The Connections Campaign, launched on July 5th, is a promotional campaign aimed at celebrating the people and places that makes Ontario’s Highlands so special, while igniting local tourism and supporting businesses.  The campaign is anchored by a docu-series that will be shared via social media and features the stories of seven inspiring locals and their unique connections to the region and all it has to offer, with all stories shared through the program microsite at  This campaign is a recognition that it’s our locals that truly brings out the unique flavour of the area, while encouraging residents to rediscover local to jumpstart recovery.

About the Tourism Recovery & Innovation Program – Partnership Projects

The Tourism Recovery & Innovation Program (TRIP) – Partnership Projects is an application-based program designed to strengthen resiliency in our tourism sector in response to the COVID-19 crisis.  The TRIP – Partnership Projects guidelines for 2021-2022 are now available and are focused on supporting projects that take into consideration the environmental, socio-cultural and economic impacts related to tourism and community growth. Applications to the program are now being accepted, and applications can be submitted online through the form available at

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