Last October we gathered in Pembroke for the Ontario’s Highlands Tourism Organization’s (OHTO) annual AGM and tourism summit, never imagining how much the industry would be challenged within only a few months time. At the conference, energy was high, and the ideas were flowing to build our tourism capacity and extend our reach to market the region’s many tourism experiences.
If only we knew then what we know now, think of the ideas we could have generated for how to weather the current pandemic crisis that is threatening our industry! Yes, the year 2020 has been challenging, but here at OHTO we believe in the never-ending resilience and efforts or our operators, destination marketing organizations, and the province. This year we have all been working night and day to brainstorm ways to support tourism in Ontario.
Think back to how far we have come since April 2020 – we have all seen the benefits that can come from coordinated action in response to COVID-19. The tremendous efforts expended by the Tourism Industry Association of Ontario (TIAO), Ontario’s Ministry of Heritage, Sport, Tourism, and Culture Industries, and our own organization have gone far in helping to support tourism operators through this crisis.
This year, OHTO’s AGM will look a little different, but is no less (and we would say even more) important than in past years. This year’s topic is one that will resonate with tourism operators who have been struggling with the COVID-19 pandemic: Build Resiliency in a World of Uncertainty.
On Oct. 20, instead of travelling to one of Ontario’s Highlands six regions, we will gather over Zoom to learn how we can all work together to build resiliency and our capacity to emerge intact from this latest threat to our industry.
Join us for a two-hour Zoom meeting right from the comfort of your own home to catch up and share updates on what has been happening across the region during this challenging year and share the stories of our initiatives. This is your chance to learn how OHTO has been working to support the tourism industry through the pandemic and find out how you can be part of the solution with one of our ongoing marketing campaigns or updated partnership projects.
Register today to join us between 10 a.m. and 12 p.m. on Oct. 20 for a presentation that will include a report on OHTO’s initiatives from Executive Director, Nicole Whiting, a report from the Chief Governing Officer, and the Board of Directors’ election. The AGM will conclude with a question and answer period.
If you’re worried this year’s AGM will be dry compared to how much fun OHTO’s conferences have been in the past, fear not! We will still be offering chances to win local prizes from the many amazing small businesses found in our region (and yes, those prizes may still include edible treats).
Click here to register for the conference and then keep an eye on your inbox for the Zoom link that will be distributed 24 hours before the event.
Imagine what we can do if we continue to work together and support one another to withstand the worst the pandemic has to throw at us. Let’s continue to make Ontario’s Highlands a place locals want to explore and rediscover all the activities and experiences that make our region so special.
The OHTO Team