To My Home, With Love: OHTO Launches Love Letter Campaign: July 2020

It’s been a long, hard spring, but now that the province has eased COVID-19 restrictions, we are looking forward to once again encouraging people to travel local and visit our shops, patios, and outdoor spaces. Now more than ever we need our local tourism community to come together and support one another and rediscover all the great experiences available right outside their doorstep.

Here at Ontario’s Highlands Tourism Organization (OHTO), we are excited to launch a new hyper-local summer marketing campaign designed to instill local pride and give thanks to our communities, countryside, and hard-working tourism businesses that are always here for us. Our new campaign is aptly called a “Love Letter” campaign because we really want locals to show their love for their communities this summer!

This new project was developed alongside our six counties (Ottawa Valley, Lanark County, Frontenac County, Lennox & Addington, Hastings County and Haliburton Highlands) and is our way of saying thank you to everything our regions have given us over the past months and will continue to provide while COVID-19 looms in our lives.

Most importantly, we really want our tourism operators to be part of this campaign. You are all the backbone for our communities and deserve a little love.

What is the Love Letter Campaign?

There’s a lot to love in Ontario’s Highlands, and we want to showcase it all. COVID-19 has been a reminder of all the wonderful outdoor spaces and people we have in our communities, and how lucky we are to live in a region of wild rivers, vast forests, fantastic views, and friendly folks.

The Love Letter campaign is our way of expressing our gratitude for the people and landscapes that make our corner of the province unique.

A series of regional Love Letter videos driving traffic to content pieces on ComeWander.ca and highlighting a glimpse of what there is to be thankful for in our communities, will be launched through a digital marketing campaign targeting each of our six regions. The series of videos were created by local filmmakers Nomo Films, and will be distributed this summer along with regional sponsored content distributed through Post Media, as well as on our social media platforms to a local audience. The campaign will be accompanied by digital ads.

This is a hyper-local campaign, specifically targeting the people and communities in each region, or a local drive market, to staycation and experience everything their community has to offer.

How Can I be Part of It?

We’re so glad you asked! You can help us to share the word about this campaign and foster local pride in your own community at the same time.

Visit ComeWander.ca to read your community’s story and watch the video and then share through your own social media platforms. Feel free to highlight the areas in your community not mentioned in the story and share what you love so much about your region and the people there.

All summer and fall, the campaign along with a contest will encourage Ontarians to snap a shot and share a memory of their favourite area of Ontario’s Highlands on Instagram, using one of the county-specific hashtags:

#OVLoveLetter
#LanarkLoveLetter
#FrontenacLoveLetter
#LandALoveLetter
#HastingsLoveLetter
#HaliburtonLoveLetter

Those who share the love with any of the hashtags will have a chance to win a GoPro HERO8 camera or one of six local prize packs which include gift cards to neighbourhood restaurants, galleries, or shops, artisan treats, and branded swag to represent their home.

You can find all the details here.

Read your community story here and remember what’s so amazing about your own community. Remember, we’re all in this together!

With Love, to the Ottawa Valley 

With Love, to Lanark County 

With Love, to Frontenac County 

With Love, to Lennox & Addington 

With Love, to Hastings County 

With Love, to Haliburton Highlands 

Happy Wandering!

Julie Mulligan
OHTO’s Marketing Manager

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