We are stronger together. This is a statement that has withstood the test of time and history, and continues to be relevant today. That we aren’t also strong individually isn’t at question, it’s that when we work together, there is nowhere to go but up.
Stronger, better, smarter. This is true not only in tourism but also in virtually every other industry in the world. Two minds are better than one. Four minds are better than two.
The potential for collaboration is tremendous – in 2019 and 2020 the world is celebrating 75 years since the end of World War II, a feat that came about thanks to the collaboration and partnership of allied forces.
And think of the other instances in which partnership brought about greatness: If the Wright brothers hadn’t partnered to invent the airplane would we be able to fly around the world today? John Lennon and Paul McCartney both made beautiful music as solo artists, but together they created something eternal – the Beatles. And would Ben and Jerry’s ice cream taste as sweet if it was just called “Ben’s Ice Cream?” or “Jerry’s Ice Cream?”
Collaboration is the key to unlocking so much success, a chance to throw ideas into the mix, make connections, and further common goals. For tourism operators and stakeholders in Ontario’s Highlands, our primary goal is to bring visitors to our community, and to present a cohesive message about what a visitor can expect during their visit.
It’s the tremendous potential of partnership and collaboration that led us to settle on this year’s Oh! Tourism Summit theme – Stronger Together: Growing Tourism Through Collaboration. At the summit on Wednesday, October 23 at the Germania Club in Pembroke, we will be delving into how we can work collaboratively to leverage ourselves and our destinations more effectively.
This theme is present in every aspect of this year’s conference program, from a presentation by Lisa LaVecchia, President and CEO of Destination Ontario, who will be discussing how to Leverage Your Reach to Tourism Matters by Beth Potter, President and CEO of the Tourism Industry Association of Ontario. Throughout this year’s conference we will be learning how we can be better together, and hearing straight from the experts about the power of collaboration, with success stories of how partnerships have made big differences in driving visitation in communities across Ontario’s Highlands.
Here in Ontario’s Highlands we are killing it when it comes to increasing visitation to our regions, and working hard at becoming better and better at what we do. But how do we pull together that partnership piece? How do we prove that two minds are better than one?
Find out on October 23. Come put your head together with tourism leaders from the Ottawa Valley to Hastings County, Lennox & Addington, Frontenac County, Haliburton Highlands, and Lanark County, and see for yourself what can happen when you partner up.
With our sights set on becoming Ontario’s next most talked about destination, we invite you to join us for a day of exploration, innovation, networking, and collaboration. Please have a look at our conference website, www.ohtourismsummit.ca, for full program details and to register today.
Let’s grow tourism together by inspiring more visitors to Come Wander in Ontario’s Highlands.
OHTO’s Marketing Manager