Increase Your Exposure: May 2019

With the success of our recent marketing efforts and partnerships, we’ve had some inquiries into how to best participate in Come Wander and get involved in marketing opportunities.

We’re driven to create content and share stories – whether written on our website, compiled through our newsletter, promoted in video, or captured in photos – that will resonate with our audiences and inspire readers to take action. We also want to make sure we are sharing authentic stories from across Ontario’s Highlands and representing our partners like you.

If you’re wondering how you can increase your exposure, participate in Come Wander, and boost your chances to be featured in marketing special initiatives, here are the top 5 things we look for:

1. Standout Product & Experience

We have a strategic, visitor-centric, and experiential approach to tourism development. To meet our brand promise to our visitor, and build trust, we need to be sure experiences we’re suggesting to visitors standout in terms of quality, uniqueness, and customer service. We want to do everything we can to ensure visitors are having positive experiences they can rave about to best leverage word-of-mouth marketing and build advocates for the region.

2. Eagerness to Partner

We invest in opportunities and promotions to inspire visitors to Come Wander Ontario’s Highlands and one way we can leverage our efforts is to partner, whether that be with provincial, sub-regional, or individual business partners. These opportunities include things like hosting Influencer trips, coordinating video and photo shoots, and paid digital advertising pushes. We look for partners who are eager to work with us and who see the value in these opportunities, and we prioritize those who are willing to contribute to the opportunity – this doesn’t necessarily have to be a strict financial investment, but could instead be an investment of time, a reduced rate (i.e. charging for hard costs only) for an experience being promoted, or even comping an experience or upgrade.

3. Keep Us in the Loop

We can’t share what we don’t know. We strive to stay aware of exciting news and new experiences being developed across Ontario’s Highlands and have processes in place to ensure we are doing so (i.e. following and monitoring businesses on social media, collecting responses to Monthly Guiding Questions and Seasonal Product Knowledge Forms, connecting with partners). If you think there’s something we should be aware of – a new business, event, or experience you’re excited about; a story you think should be shared; a topic you don’t feel is represented in our current content – please tell us! Fill in a Monthly Guiding Question or Seasonal Product Knowledge Form, send us an email, or give us a call at 613-629-6486 to make sure we’re kept in the loop.

4. Customer Reviews

This goes back to the standout product and experience because checking online reviews are one way potential visitors, as well as our team, evaluate an experience. It’s important to not only have a listing on sites like TripAdvisor and Google My Business, but also to monitor these listings and engage with reviewers. A positive review is a great (and free!) marketing opportunity, and a negative review is a chance to correct course and show that you care about the experience of your visitor.

5. Quality Imagery

It’s well-known that visuals help improve engagement and catch the eyes of consumers, whether that’s in a post on social media, a blog, a newsletter, or an advertisement. We share imagery from across the region constantly and are often on the hunt for great shots to visually display the visitor experience in an eye-catching way. We do have a database of imagery we’ve collected through photoshoots and partnerships, but we know that we don’t have imagery for every single business or experience across the region. This is where we turn to our partners like you to reach out for high quality imagery of your businesses and experiences that we can share to help further your story.

If you have any questions about what I’ve outlined above, or want to discuss potential marketing opportunities, please feel free to contact me.

Wishing you a wanderful summer season,

Julie Mulligan

OHTO’s Marketing Manager

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