You may remember that this past summer, we leveraged the power of partnerships by teaming up with Destination Ontario to create and distribute content about Ontario’s Highlands (if not, you can read about it here). One facet of this partnership was to create videos around three key summer experiences across the region and we were thrilled with the results these brought in.
It’s no secret that visual content can help increase views and engagement on social media, and after seeing the success of these summer videos, we decided to continue integrating videos into our marketing strategy this winter by creating and distributing more visual content.
We’ve taken advantage of our snowy season to collect images and video footage for five videos around key winter experiences in Ontario’s Highlands: snowmobiling, dogsledding, ice fishing, snowshoeing and cross-country skiing, and cabin getaways. We once again partnered with Destination Ontario on a seasonal photo and video shoot, which took place in January.
These five key videos will be shared on OHTO social channels, and pushed to a wider audience through digital advertising; and viewers will be linked to stories on ComeWander.ca for more information and links to operator websites. Three of these videos (snowmobiling, dogsledding, and cabin getaways) are launching this winter, with all five being promoted next winter.
Two of this year’s videos have already been pushed out, with the final one scheduled in the coming weeks, and we are thrilled with the initial results we’ve seen. The snowmobiling video launched February 4 and garnered over 65,000 views in just the first two weeks, while the dogsledding video launched February 15 and already has over 35,000 views.
With the increase in engagement and the buzz videos are garnering, we plan to continue utilizing and creating video content as part of our marketing efforts moving forward to inspire visitors to Come Wander Ontario’s Highlands. We look forward to sharing more of the awesome experiences across the region in the coming seasons.
Happy winter wandering,
OHTO Marketing Manager