You’ve probably heard it a million times already: ‘tis the season – to be jolly; to eat, drink, and be merry; to celebrate with loved ones. For many, this time of year consists of a lot of quality time to see family and friends, and we want to remind you while you’re at it, don’t forget to ‘get social’ with #ComeWander as well.
With our digital-first marketing strategy, social media is one of the main ways we push out the stories of Ontario’s Highlands and engage with visitors. Our brand platform is firmly in place, the conversation is happening online, and we want to make sure you’re a part of it.
While the best way to feed into the Come Wander brand, and particularly our website, remains replying to our Monthly Guiding Questions and Seasonal Product Knowledge Forms, social media is another great tool to share your own story with both visitors and the OHTO team. Using #ComeWander on Facebook, Twitter, and Instagram is a way to leverage the conversation already taking place online and to keep the OHTO team in the loop with the latest happenings at your business or in your community.
We constantly monitor this hashtag to uncover unique content ideas, stay aware of what’s happening in the region, share user-generated content, and engage with visitors and stakeholders’ posts. If you have an extra special post you have to share – maybe a new event, partnership, or experience coming up – and you want to guarantee we see it, take it one step further and also tag us:
- @Ontario’s Highlands on Facebook
- @OnHighlands on Instagram
- @OnHighlands on Twitter for visitor-related posts or @OHTOInsider for tourism industry news
We are thrilled with the success of #ComeWander and the continual growth of this online conversation. Many of you are already participating in the conversation and using the hashtag, so we want to thank you for standing behind the brand and encourage you to continue to ‘get social’ with us. Your efforts have greatly contributed to this success – after all, there’s a reason why they say there is strength in numbers.
With all of us participating in the conversation and showing how incredible Ontario’s Highlands truly is, we increase our chances to connect with new visitors and inspire them to Come Wander our region.
Best wishes as we wander into the New Year,
OHTO Marketing Manager