New Additions June 2018

It’s hard to believe, but it’s now been more than a year since officially launched to consumers. Since last spring, we’ve been happy to see consumers engaging with this platform, clicking through to operators, and sharing many stories about Ontario’s Highlands.

We’ve also been tracking how users interact with this website, and making note of areas for improvement to better support our visitors and provide a quality online experience. We have made some smaller changes throughout the year, like linking consumers looking for a comprehensive directory to our regional page on, and with our one year anniversary, undertook some larger additions that will help us better engage audiences and provide accurate information during the inspiration phase of their customer journey.

With that, I’m excited to share three updates to, which you may have noticed if you’ve been on the site recently:

  1. Addition of a New Search Feature

We’ve added a new search bar at the top of our website so that visitors can quickly search for businesses or key experiences they’re interested in and pull up all the stories containing these. This feature will improve the ease of use of the website for visitors and the speed at which they can find the information they’re looking for.

  1. Integration of Google Maps

Moving forward, will be integrating Google Business Listings into a map feature in stories on the website.  Google Business Listings will be PINed to a map in the story, which can then link to that business’ website, creating a sense of place between the content and the location in the region.

Previously called Google Places, Google My Business is a one-stop listing which allows your business to appear on search, maps and Google+.  It also allows visitors to write reviews of your business, and for you to interact with those reviews, allowing you to take advantage of word of mouth to communicate the experience of your business.

With this new feature integrated into our website as well, we can’t stress enough the importance of keeping your Google listing up-to-date to ensure visitors are accessing the most current and relevant information during their inspiration phase.  Please click here to create or update your Google My Business listing.

Why Should You Be Listed on Google? 

– Google is the most-visited digital media property in Canada

– 59% of mobile searches worldwide are conducted on Google

– 66% of desktop searches occur on Google

– 4 out of 5 consumers use search engines to find local information

– 50% of local mobile searches resulted in a store visit within a day

34% of computer/tablet searches resulted in a store visit

  1. User Generated Galleries Incorporated on Each Page

Incorporating photos from Instagram throughout our website is not new, but what is new is that the galleries at the bottom of each page are now populated entirely by user generated content, rather than imagery from the @OnHighlands Instagram page. This means these galleries are made up of real visitor photos, which allows us to leverage and share the awesome content visitors are creating and adds more authentic voices to help promote Ontario’s Highlands. We will be continuously updating these galleries with the latest relevant content to keep things fresh and engaging.

We are excited by the possibilities these three new additions bring to provide a better experience for the visitor and to leverage word of mouth directly on our website.

I look forward to another year of inspiring visitors to #ComeWander Ontario’s Highlands,

Julie Mulligan

Marketing Manager, OHTO

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