It’s hard to believe it’s been almost a year since we hit the road and went to our industry to present the concept of the Come Wander brand. Over the past year, the team at OHTO has made great strides in the development of our regional brand of Come Wander, bringing it to life and restructuring our digital channels to engage the visitor and inspire them to take a trip to Ontario’s Highlands.
So much has happened since we travelled across Ontario’s Highlands last spring to share our brand platform, gather your feedback, and kick off this exciting marketing initiative. We are thrilled to be travelling across the region once again next month to officially activate the brand to you, our industry partners, painting the complete picture of Come Wander, highlighting how we are communicating our brand message through a content marketing approach, and how you can feed into this platform now and for years to come.
We hope you’ll join us at one of our Come Wander Stakeholder Sessions taking place across Ontario’s Highlands on April 18, 19 & 25.
Please register at one of the links below by end of day Monday, April 10th and stay tuned to the Highlands Highlight for further announcements on the Session Agenda.
Carleton Place Town Hall |
Stirling Festival Theatre |
Bonnie View Inn, Haliburton |
Sword Motor Inn, Bancroft |
Spectacle Lake Lodge, Barry’s Bay
|
I look forward to wandering with you next month.
Julie Mulligan,
OHTO Marketing Manager