Month: March 2017

Discover How to Leverage Come Wander: March 2017

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It’s hard to believe it’s been almost a year since we hit the road and went to our industry to present the concept of the Come Wander brand. Over the past year, the team at OHTO has made great strides in the development of our regional brand of Come Wander, bringing it to life and restructuring our digital channels to engage the visitor and inspire them to take a trip to Ontario’s Highlands.

So much has happened since we travelled across Ontario’s Highlands last spring to share our brand platform, gather your feedback, and kick off this exciting marketing initiative. We are thrilled to be travelling across the region once again next month to officially activate the brand to you, our industry partners, painting the complete picture of Come Wander, highlighting how we are communicating our brand message through a content marketing approach, and how you can feed into this platform now and for years to come.

We hope you’ll join us at one of our Come Wander Stakeholder Sessions taking place across Ontario’s Highlands on April 18, 19 & 25.

Please register at one of the links below by end of day Monday, April 10th and stay tuned to the Highlands Highlight for further announcements on the Session Agenda.

Carleton Place Town Hall
9am-12pm on Tues., April 18
To register, please click here

Stirling Festival Theatre
3pm-6pm on Tues., April 18
To register, please click here

Bonnie View Inn, Haliburton
9am-12:30pm on Wed., April 19
This session will take place in conjunction with the April Haliburton Tourism Stakeholders meeting.
To register, please click here

Sword Motor Inn, Bancroft
3pm-6pm on Wed., April 19
To register, please click here

Spectacle Lake Lodge, Barry’s Bay
April 25, 2017
This session will take place in conjunction with the Ottawa Valley Tourist Association’s Tourism Conference & AGM. Please click here to register for the OVTA Tourism Conference &  AGM and to attend this session.

 

I look forward to wandering with you next month.

Julie Mulligan,

OHTO Marketing Manager

One Simple Question: March 2017

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Come Wander is an adaptable platform where our tourism partners and operators can share their brand message and reach new audiences through storytelling.  As business owners, community organizers, and Ontario’s Highlands’ locals, no one knows the stories of the region better than you. We want you to tell us what makes you unique; what visitors love about you – and then we want to share it!

We know you’re busy, so we’re asking that you answer just one simple question:

What are you most excited about for your business and/or community in 2017?

Moving forward, OHTO will be sending out guiding questions like this every month to spark creativity, uncover insider insight, and challenge you to go beyond what you would typically submit for inclusion in a tourism directory.  The team at OHTO will take your responses, drill down to find the content nugget, and work with respondents to develop a compelling story to be featured on the new ComeWander.ca website, social channels and through other content initiatives, such as influencer programs, media trips, and targeted emails. This is the exciting first step for our tourism partners, businesses, and communities to become a part of the Come Wander story and inspire wandering.

Please submit your responses by Monday, March 20, 2017.

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Have a question about this opportunity? Please contact Jennifer for more information.