Visually Representing Come Wander: August 2016

The Come Wander brand is built around the philosophy that sometimes the best way to recharge is to slow down, look around, and just wander, letting every new discovery along the way become its own opportunity to stimulate the senses and nourish the soul.

The visual representation of the Come Wander brand needs to capture the moment of experiencing something for the first time. It should capture a feeling of mystery and leave much of the content message to the viewer’s imagination.

It’s an inspiring philosophy, but how do we capture it visually? How do we portray feelings in an image or video? And how do we make it stand out? After developing our brand direction, these were the questions we had to consider to advance and begin creating content for Come Wander.

We’re excited to announce that we have completed our Come Wander Photography & Video Style Guide, which provides guidance to partners, videographers, and photographers looking to develop visual content that is in line with the creative platform of Come Wander.

With this guide, we can start the exciting process of developing visual content to support the brand and inspire visitors to travel to Ontario’s Highlands. We will connect with our audience at a deeper level by tapping into their sense of curiosity and igniting their imaginations.

For a copy of the Photography & Video Style Guide, please email me at [email protected].

We look forward to continuing our journey with you and capturing the authentic moments of Ontario’s Highlands.


Julie Mulligan

Marketing Manager

Ontario’s Highlands Tourism Organization



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