After in depth and careful consideration of all information and constructive feedback received from sessions with DMOs, tourism partners and businesses, and OHTO staff, we are excited to make available the Come Wander Brand Toolkit to our industry partners. With this release, we begin our journey to develop the Come Wander brand and position Ontario’s Highlands as the place to wander. It has been extremely encouraging to see and experience how various businesses, partners, and regions are already adopting the concept of Come Wander and aligning their message with this platform. The excitement felt and the ideas flowing from the Stakeholder Sessions across the region give us great hope in terms of the potential of the Come Wander brand.
With OHTO focusing our efforts on the development of Come Wander this coming year, this Toolkit should be considered a fluid document as we develop the assets need to support the visual style of the brand. OHTO will be on the ground this year working with operators to gather stories and collect visual assets across Ontario’s Highlands, to ensure we accurately reflect our region.
Along with the release of the Brand Toolkit, a Come Wander Logo Guidelines document is also being made available to all Ontario’s Highlands tourism partners. The Logo Guidelines document outlines the creative rules of use for both the Ontario’s Highlands and Come Wander logos for all those partners wishing to align with the Come Wander brand. For anyone wishing to use either the Come Wander or Ontario’s Highlands logo, please review the Logo Guidelines document and contact Julie Mulligan with details of your project to acquire the logo files.
Both the Brand Toolkit and Logo Guidelines document can be found on OHTO.ca on the Resources page.
We look forward to traveling this journey with you. Please stay tuned as more developments and progress of Come Wander are coming soon.
Ontario’s Highlands Tourism Organization